Your data warehouse is your AI strategy. Everything else is a demo.
I built a Growth OS that gave every GTM dollar a story — which channel sourced it, which signal triggered it, which ABM account closed it. Marketing owned 44% of pipeline. The board had a number they could defend. Here's the system.
Your stack today
Monthly recurring revenue
$7.2M
Last synced: 4 days ago
Funnel
Your Monday with Lighthouse
EMEA SQL volume dropped 55% · flagged 14 days before QBR
Real-time signal you'd see in week 4 of the quarter. Your competition saw it in week 1.
Pipeline QTD
$25M
Won ARR
$7M
Without Growth OS
Pipeline marketing owns
?Unattributed. Undefended.
With Growth OS
Pipeline marketing owns
…Attributable. Defensible.
Without a Growth OS, your board asks where pipeline comes from and the answer is a shrug. With one, marketing owns a number — channel by channel, signal by signal, dollar by dollar.
This is what your Monday looks like.
Three tabs. Every operator sees the same dashboard. No more Monday morning “what do we actually know?” meetings.
Executive KPIs
Pipeline · QTD
vs prior-year QTD
Target $22M · 114% of plan
Won ARR · QTD
YoY
On pace for FY plan
Marketing-Sourced %
QoQ
Target 35% · Above plan
ACV / CAC · Blended
QoQ
ENT 4.8× · Pub 3.6× · Int'l 3.1×
ABM Engagement
vs last Q
Target 15% · T1 56% / T2 27% / T3 14%
MQL → SQL · 90d
vs target 25%
Enterprise · EMEA dipped
Proactive Insights · 7 signals detected
Pipeline impact by channel
Performance vs targets
💡 Use arrow keys to navigate tabs
Want a teardown of your metrics deck?
Send me your current Monday metrics deck. I'll Loom you a 10-minute teardown showing what your Lighthouse would flag.
4 reasons your AI-GTM pilot will fail.
You probably recognize yourself in at least one of these.
You're running growth out of HubSpot dashboards.
That's why your forecast is wrong for reasons no one in the room can see. Every KPI worth deciding on has to live in a warehouse you control — event-sourced, CRM + product + ad spend joined, one version of the truth.
Your objectives aren't objectives — they're opinions.
When the whole org can't name the three leading KPIs for the quarter, no AI agent can help you move them. Objectives have to be business-aligned, numeric, and obsessed-over by everyone — not a slide that appears once a quarter.
You see lagging indicators. Your competitors see leading ones.
When your GTM team can't tell the board which three bets drove pipeline last quarter — no AI tool will fix that. You need a system that traces every dollar back to a signal. That's the Growth OS.
Growth is still a solo sport on your team.
The transparency unlock is huge: when every operator sees the same dashboard, everyone asks questions, everyone proposes tactics. The dashboard becomes the coordination layer — not the CEO's Monday deck.
What I've built
“Marketing attributed 44% of closed pipeline — every dollar traced to a channel, a signal, and a buying motion.”
That's the number your board wants. Not a reporting screenshot — a live system that makes marketing a profit center, not a cost center.
— Tal Cohen